ALL THE AVAILABLE INFORMATION IN ONE PLACE, TO FIND THE MOST PROMISING AREAS, THE MOST FREQUENTLY VISITED SHOPPING PLACES OR EVEN THE BEST SHELVES.
How does it work?
Every information in one hand. Really. Everything.
All the data, according to your needs: socio-demographic characteristics of the population, information describing customers or shopping habits, factors influencing turnover or even customers’ opinions about competitors. All in one hand, on the screen of a map-based application that is easy to navigate, easy to use and accessible from almost anywhere.
MODULAR STRUCTURE WITHOUT UNNECESSARY COMPLEXITY
Our methodology and the tool based on it have been designed in a way so that everyone can choose the elements that they consider most important for their own business.
How significant is the pedestrian and car traffic around a given address?
Whether it’s the nearby households, people working in the neighbourhood, or even through traffic, the future buyer is sure to be somewhere among them. The movement of masses is predictable. We can determine with high probability how many people turn around near a workplace, at the entrance to a hospital, or even at a particular crossroad.
With our solution, we are able to determine the busiest places with almost meter accuracy and to differentiate between the traffic of two streets, even in the smallest village.
DEFINITION OF THE RELEVANT AREA
How large area does my store attract customers from?
It is quite sector-specific how big area a point of sale can cover in a given region. An electronics store gets customers from far away, while a tobacco store has to think in a much smaller area. It is influenced by factors such as population size and purchasing power, the availability of a given product / service, the frequency of purchases, the distance customers are willing to travel for that product, and in general, how many similar stores they visit and whether those have different specifications or not, or the density of competitors in a given location.
With the help of our tools and approach, we can tell the size of the relevant area in any sector, wether it is in the downtown subway of Budapest or on the edge of an outer district.
EXPECTED CUSTOMER NUMBER AND PURCHASING POWER MODELING
How big is the potential purchasing power in a given location?
In addition to identifying busy locations, by supplementing the data sources, we are also able to determine how much potential a store in a busy area attracts.
With our tool, the real number of customers – who also enter the store – can be estimated in advance, and of course, the problems caused by the stores in a busy place, but still performing below expectations, can be eliminated.
Where and how big is the competition? Where are the oversaturated and the almost untouched areas?
It does matter how many sales points are there per unit of available purchasing power.
By using a variety of data sources, we can locate even unknown competitors and determine real market opportunities by weighting alternative sales points that customers might consider.
CUSTOMER REVIEWS ANALYSIS
What do customers like, what do they not and why?
There are plenty of articles, opinions, posts or comments about your stores and, of course, your competitors’ stores. By processing the customer feedback, the “secrets” of the internal operation of a store is revealed.
We can get answers to questions like what works well, how good are the competitors, why do customers like one store or the other and what needs to be changed? They can be used to gain a considerable advantage in the fight for street shoppers.
MEASUREMENTS RELATED TO CUSTOMER MOVEMENT
Exactly how many customers arrive per day? When do they come? Where are they going? What could be the underlying causes?
With the help of innovative technological tools, we are able to not only count the actual customer traffic but also analyze the movements within the business premises.
By measuring and analyzing traffic in front of a store or point of sale, we can understand the behaviour of potential buyers. Based on this, we can modify the operation of the business, and by analyzing the used routes, we can give a new tool to the professionals and interior designers who dream of the interior layout.
Additional market information
Which are the best towns? What is the demand and supply in a town? How many points of sale and how many employees do your competitors have? How much is their turnover?
Using different data sources at the same time, market information such as the demand and supply of a given product type in a town can be displayed on one screen. The map can also show numerical data such as the financial results of competitors, information about their size and activity, and even their sales promotions and prices.
The above information will provide an opportunity to develop action plans that will help maintain and increase market share in a specific settlement or district.
INSTALLING YOUR OWN SHOP DATA
Supplemented with your data, it might even replace sales reports.
By supplementing the sales network’s data, the regional performances and differences can be seen even on a daily basis.
Thanks to the different authorization settings, they can be used like a control panel by the point of sale managers, regional managers or even members of the top management.
What can it be used for?
There are not any limits. By interpreting the information provided by each module together, we can come to conclusions that open up a whole range of possibilities for you. The data sources are almost limitless andthere are no limits to the possibilities of use.
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