Optimisation of sales campaign
Our client looked for the households – among their hundreds of thousands of existing customers – that might be open to their new product, in order to run a focused campaign.
Helix insight
Our client looked for the households – among their hundreds of thousands of existing customers – that might be open to their new product, in order to run a focused campaign.
Our client recognised that beyond fuel, other products and services can be sold at certain gas stations, but it would need redoing the shop area at each gas station with significant costs involved. Our task was to identify the gas stations where this remodeling could pay off within reasonable time. We performed a preliminary analysis of the transformation of the well network and assessed the sales potential of each product and service at the designated locations.
Our client wanted to know which of its stores that outperform or underperform considering their capabilities. Beyond answering this question our client wanted to know the market size and its respective market share in particular locations.
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