In case of 80% of the surveyed ATMs we have found at least 5 locations in given agglomerations where the supposed potential could bring about a transaction based revenue growth so significant that it would show a full financial return of the automat’s transition cost.
With regard to the ATM’s location in correlation with its performance:
With regard to customer movements in correlation with ATM usage:
Beyond answering these questions, the other decisive role of the project was to define those specific ATM automats in case of which, their relocalization to a more frequent spot would possibly be a more profitable idea.Basically, we followed two major criteria:
a) that the full cost of the ATM transition shall show a financial return in one year.
b) the relocalization must take place in the same agglomeration, so the danger factor of losing clients is kept at a minimum
In case of 80% of the analyzed ATM automats, we found at least 5 locations in given agglomerations, where the extent of the estimated potential was so big – based on the expected increase in the number of transactions – that the cost of the transition would possibly show a full financial return in one year.
Calculated with a 1-1,5 million HUF cost per relocalization, that would mean an annual 1-1,5 million HUF increase in income.
It is important that the chosen spots are already available places to set up new ATM automats, therefore can be approached with a contract offer (institutions, offices, public buildings, work places etc.)
We provided the results integrated in an interactive, dashboard based map that can be used on the long term, showing not only the ATMs in question, but the competitors’ automats and promising new spots as well.