Client: An international oil company with one of the largest gas station network in Hungary
Project: Location and micro market analysis to support the introduction of future products and services
Summary: Our client recognised that beyond fuel, other products and services can be sold at certain gas stations, but it would need redoing the shop area at each gas station with significant costs involved. Our task was to identify the gas stations where this remodeling could pay off within reasonable time. We performed a preliminary analysis of the transformation of the well network and assessed the sales potential of each product and service at the designated locations.
An oil company with one of the largest well network in Hungary decided to transform its gas stations to a new „shop-format”. The reason behind this decision was the increasing demand for products and services, which were typically sold in supermarkets before. Several pieces of research also suggest that gas station networks will operate more and more as product sales and service points in the future. Considering the number of gas stations where the return of aforementioned transformation would be doubtful, it was necessary to know which stations to remodel.
We have prepared a detailed location analysis determining the expected turnover for each shop to ensure that our client will be able to make sound business decisions regarding the type and location of its stores.
We examined the surroundings of each location and determined its catchment area, and prepared a detailed demographic, car and pedestrian traffic analysis. We identifed the locations of the competitors, and their impact on the market. Following this approach, every gas station site has been ranked in respect whether we proposed the transformation or not. We provided the results integrated into an interactive, dashboard based map that can be used regularly. The cost of the presented tool was much lower than the costs of even one unnecessary or missed rebuilt.