helix
consulting

Market insight

How does it work? Every information in one hand. Really. Everything. Every data according to your requirements and interests: – detailed socio-demographic attributes of the population – thorough information regarding the path of purchase and shopping habits – factor evaluation, that influence trade and customers’ opinion regarding your competitors. All of this presented via a […]

How does it work?

Every information in one hand. Really. Everything.

Every data according to your requirements and interests:

– detailed socio-demographic attributes of the population

– thorough information regarding the path of purchase and shopping habits

– factor evaluation, that influence trade and customers’ opinion regarding your competitors.

All of this presented via a simplified map-based application you can reach from anywhere and can be used easily.

Modular-design, free of complexity

Our methodology in developing the tool was established in a way so that
everybody can personalize it based on the factors he/she considers to
be the most relevant.

Modules

Traffic-estimation

What can we tell about the pedestrian and car traffic in a specific area?

  • Whether we are considering the nearby households,
    the people working in the neighbourhood or the passing through traffic,
    you can be rest assured that your future customer is among them.
  • The movement of the people can be predicted.
    Furthermore, there is a good chance to define accurately how many
    of them will pass by a hospital or a specific intersection for instance.
  • With Market Insight, we are able to define the busiest spots with an accuracy
    of a meter distance and differentiate the traffic between two streets,
    no matter how big or small the town is.

Relevant area definition

How big is the area you gain customers from?

  • The capacity of a specific point of sale with regard to the territory it can cover,
    is a rather sector dependant factor.
    It is influenced not only by the extent of the population,
    but also the availability of the product, the frequency of the purchase processes,
    the fact that how far your customers are willing to travel to get your service,
    how many other similar shops they visit on an average level and what is the
    density of your competitors in the specific area?
  • Thanks to our tool and business approach we can provide insight pointing
    out the capacity of every sector in connection with its territory coverage
    – whether we are talking about a downtown alley in Budapest or a rather
    marginal spot.

Expected customer number and purchase power

What kind of potential does a specific location hold?

  • Beyond defining the busiest areas and complementing the data,
    we are able to specify the potential purchase power related to a busy location.
  • We can predict real customer numbers – the ones that actually go into the shop -,
    therefore we can prevent setting base in busy, though underachieving locations.

Competitor analysis

Everything to know about the competitors. Which are the overbought markets and where the still “virgin” areas with great potential can be found?

  • It is extremely important to specify how many points of sale are present to cover the current purchase power.
  • By analyzing a wide range of data sources, we can map up even the not-yet-known
    competitor locations and define the real market value through weighing the factors
    that are actually significant for customers when considering purchase alternatives.

Customer feedback research

Why does somebody like something and dislike the other? What are the underlying reasons?

  • There is an infinite flow of posts, comments, news and feedbacks regarding your
    store and the ones of your competitors. Through analyzing these remarks,
    we can reveal the secrets of their internal operations.
  • We can gain access to information that will reveal the reasons of their successful operations.
    We point out in which regard your competitors do better than you, why the customers prefer
    one specific store to another and what kind of business strategy you should reconsider.
    Based on the provided data, you can exploit a significant advantage in the never-ending
    “customer-hunting”.

Customer motion related analysis

How many customers visit your shop exactly on a daily basis? When do they come? What are the reasons behind these habits?

  • Thanks to our innovative technological tools not only do we provide quantified
    and exact customer power,
    but we can also analyze the in store movement.
  • Surveying the traffic in front of and in the store gives us – and you –
    the knowledge to understand the attitude of your potential customers.
    Based on that, we can successfully modify the store operations.
    In addition, through defining the custom paths of your customers,
    we give a new set of tools in the hands of the interior designers.

Additional market information

Which are the best locations? What can we say about the demand
and supply rates regarding a specific area? How many shops do the competitor
companies own and how many employees do they have?
What is the extent of their trade?

  • Using different data sources, we present market information that shows
    specified and quantified demand and supply indicators in given areas and cities.
    Beyond that you will also have access to the financial results of your competitors,
    the data regarding their size and operations,
    or even their discount prices and campaigns.
  • This opens up the possibility to define action plans that help you
    manage and uphold your market share – or even broaden it with regard
    to new locations.

Implementing your own data

By involving your own market information we substitute your sales reports.

  • By complementing the available information in the application with the data
    connected to sales network, you can see the performance rate and the differences
    on a daily basis, comparing the different areas.
  • This can be utilized not only by the management members, but also the regional leaders and CEOs,
    thanks to the different admin settings implemented in the application.

How to use it?

There are no limits.
Date sources are almost unlimited. The possibilities of usage are almost endless.

We may reach wide range of conclusions based on how we interpreter the information provided by each module.
If you would like to see how it works, please do not hesitate, just contact us!

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